M.A.C. & Hello Kitty

According to  www.temptalia.com,  M.A.C is collaborating with Sanrio and is about to launch the Hello Kitty collection.

mac-hello-kitty

The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Straying; six Lipglass shades,and two tinted lip conditioners; two eye shadow palettes, which each contain four shades; two shades of pigment  and two Reflects Glitter stockkeeping units — one blue, one pink; Four Glitter Eye Liners, two shades of Beauty Powder; three shades of nail polish; a black mascara and false lashes round out the color offerings.

Shades range from pinks and turquoises to lavenders and greens.

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Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

The Hello Kitty Colour items, a Petite Makeup Bag, and a medium Makeup Bag, 

There are also some cute items like plush doll, purse mirror, and three-brush collection, mirrored key clip, beaded bracelet, tote & soft vanity kit available……

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

I am sold.

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