M.A.C. & Hello Kitty

According to  www.temptalia.com,  M.A.C is collaborating with Sanrio and is about to launch the Hello Kitty collection.


The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Straying; six Lipglass shades,and two tinted lip conditioners; two eye shadow palettes, which each contain four shades; two shades of pigment  and two Reflects Glitter stockkeeping units — one blue, one pink; Four Glitter Eye Liners, two shades of Beauty Powder; three shades of nail polish; a black mascara and false lashes round out the color offerings.

Shades range from pinks and turquoises to lavenders and greens.


Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.

The Hello Kitty Colour items, a Petite Makeup Bag, and a medium Makeup Bag, 

There are also some cute items like plush doll, purse mirror, and three-brush collection, mirrored key clip, beaded bracelet, tote & soft vanity kit available……

While none of the executives would discuss sales projections, industry sources estimated that the limited edition MAC Hello Kitty collection could do upwards of $12 million in North American retail sales. That projection is slightly larger than that of the hit Barbie collection.

I am sold.


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