EL Sumptuous mascara

Estee Lauder introduces Sumptuous bold volume lifting mascara 

LIKE A little black dress, mascaras come in all shapes and sizes and deliver a range of benefits to suit your lifestyle and your look. 

The style that always works for you might not be the one that works for your friend. Or perhaps it’s variety you crave wishing to change your look with your mood.

No matter what the desired effect, Estee Lauder offers a solution, and this summer the brand is delivering even more versatility to your lash wardrobe with new Sumptuous Bold Volume™ Lifting Mascara an advanced new mascara that creates daringly full, lavishly lifted lashes without the clumping or spiking so often associated with volumizing mascaras. Now take your lashes where they’ve never been before all the way to big, bold and beautiful.

Until now there has been one primary way to create extreme volume the classic heavy deposit of many coats of waxy mascara, which creates volume by clumping lashes together.

While this gives the illusion of thicker lashes, it can also lead to lashes that are droopy and messy. Now, there is a sumptuous alternative Estee Lauder’s Bold Volume™ new, patent-pending mousse-like formula contains a calculated blend of light-weight gels, polymers, waxes and pigments to lift and plump even sparse lashes into big, lush lashes that are all lightness and flirtatious curl.

The new jellified suspension system utilises “swollen” water, which allows the use of less wax to add a dimension of incredible volume and lifting. This means that all ingredients are gently and lightly suspended much like a whipped soufflé as opposed to a dense chocolate cake!

Adding to the light base are new, “Y” shaped nylon fibres that reinforce the volume enhancing, airy properties of the formula. Atmospherically lightweight, these innovative Micro-Lock fibres interlock and stack together on the lashes as the product is applied to create a pillow-like cushion around each lash. 

Enveloping each lash in the cushiony, mousse-like formula, these unique fibres fill in even the sparsest of lashes and deliver glamorously rich volume and lift. Adding to the impact, the fibres are blended with gripping TackFlex polymers to quickly coat lashes from root to tip, keeping them light and lifted while exaggering volume.

In addition, a carefully calibrated combination of lightweight waxes and oils, such as hydrogenated olive oil and paraffin wax create maximum volume and curl and prevent clumping. The result is supple, flexible lashes suspended in a beautifully arching curl.

Sumptuous Bold Volume ™ Lifting Mascara includes a new, specially designed BrushComber™ brush that wraps your entire lash in air-light volume for a 360º effect. 

With a blend of two different bristle fibres, the BrushComber™ delivers all the thickening effects of a brush with the definition of a comb. While one fibre is soft and flexible to quickly deposit the formula and deliver dramatic volume to individual lashes, the other fibre is more rigid and solid to comb through lashes for a look that is both clump-free and expertly separated.

Ideal for even the sparsest of lashes, Sumptuous Bold Volume™Lifting Mascara is fragrance free, ophthalmalogist tested, and safe for sensitive eyes and contact lens wearers. Easily remove the mascara with makeup remover, such as Estee Lauder’s Take It Away Total Makeup Remover.

This summer, let your eyes speak volumes with daringly full, sensuously curved, all-outseductive lashes.

It’s the best volume amplifying mascara i had tried so far, light in texture yet heavy weight in finish! Smudge free, clump free.


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